ARPU / ARPA — Average Revenue Per User / Account

Definition

Average recurring revenue per customer (ARPU) or per account (ARPA, when one account has many users) per period.

Formula

ARPU = MRR / Active customers

Worked Example

MRR $84,000, 2,000 customers:

ARPU = $42.00/month

Interpretation & Pitfalls

Rising ARPU with stable churn = pricing power. Compare ARPU by segment to find your real ideal customer profile.

In TupicFinance

ARPU is computed per service from MRR and active-customer counts in the usage metrics.