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Persona
Persona Definition A persona is a detailed profile of a typical audience member — not a real individual, but a realistic composite built…
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Day Template
Day Template Definition A day template describes how a typical day unfolds for a given persona — when they wake, commute, work, cook,…
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Country Profile
Country Profile Definition A country profile is a structured snapshot of a market: population, median age, languages, dominant religion,…
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Cultural Calendar
Cultural Calendar Definition A cultural calendar maps the events that shape consumer behavior in each country: religious occasions,…
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Trends
Trends Definition Trends capture what a country is talking about right now : the keywords rising today, the dominant news topics, and the…