Affiliate Marketing
Affiliate Marketing What is it? Affiliate marketing is earning a commission on sales generated through your unique link or code — the…
AR Sponsorship
AR Sponsorship What is it? AR sponsorship is brand elements rendered as augmented reality objects within the broadcast — 3D sponsor…
Ad Marker / SCTE-35
Ad Marker / SCTE 35 What is it? An ad marker is a signal embedded in a video stream that says "an ad can go here" — marking the exact…
Ad Break / Commercial Break
Ad Break / Commercial Break What is it? An ad break is the designated pause in programming where advertisements run — the "we'll be right…
Community TV / Membership Model
Community TV / Membership Model What is it? Community TV is the subscription/membership model applied to a creator's video — a private,…
Ad Read / Sponsored Copy
Ad Read / Sponsored Copy What is it? An ad read is a sponsor's message delivered live by the host in their own voice — the "this episode…
Ad-Lib
Ad Lib What is it? To ad lib is to speak spontaneously, without a script — improvising in the moment. In production, "ad lib" marks the…
Back-Announce
Back Announce What is it? A back announce is the recap line after a piece of content that tells the audience what they just saw or heard —…
Episode Brief
Episode Brief What is it? An episode brief is the short planning document for a single episode : what this installment is about, who's on…
Air Check
Air Check What is it? An air check is the recording of the broadcast as it actually went out, kept for review : the off air capture used…
Animated Alert
Animated Alert What is it? An animated alert is the on screen celebration of an audience event : a new follower, a gift, a subscription, a…
Bumper
Bumper What is it? A bumper is a very short branded clip between parts of a show — 2 to 10 seconds of logo, motion, and sound that marks…
Audio Ducking
Audio Ducking What is it? Ducking is the automatic lowering of one sound when another speaks — almost always: music drops when a voice…
Caption / Closed Caption (CC)
Caption / Closed Caption (CC) What is it? Closed captions are text of everything heard, toggleable on and off by the viewer : the dialogue…
Cut
Cut What is it? The cut is the instant switch from one shot to the next — no effect, no overlap, frame A then frame B. It is the atom of…
DVR Window
DVR Window What is it? The DVR window is how far back viewers can rewind a live stream — the stretch of the recent past kept available for…