Bottom Panel: Ads

The Ads tab configures advertising for the game, served through TupicInsight. It lets you decide whether and how the game shows ads.

What you can do

• Enable or disable ads — turn advertising on or off for the game.
• Choose ad formats — select formats such as banner ads or interstitials (full-screen ads shown at natural breaks).
• View revenue estimates — see estimated ad revenue.

How to use it

Balance monetization against player experience. Ads can support a game financially, but too many — or poorly placed ones — frustrate players. Interstitials work best at natural breaks (between levels, after a game over) rather than interrupting active play. If the game is meant to be a free, friendly experience, you might keep ads light or off. Choose the approach that fits the game's purpose and audience.

Note: when writing store listings or descriptions for a published game, avoid promotional ad-related claims like "no ads," which can trigger app-store policy issues.