CPC — Cost Per Click

Definition

The average cost of one ad click.

Formula

CPC = Ad cost / Clicks

Worked Example

$4,000 spend, 5,000 clicks:

CPC = $0.80

Interpretation & Pitfalls

Compare CPC across channels only together with downstream conversion — a cheap click that never converts is worth less than an expensive one that does.

In TupicFinance

CPC per campaign sits alongside conversion data so cost and quality are read together.