EPG (Electronic Program Guide)

What is it?

An EPG is the on-screen TV schedule: the grid showing what's playing on each channel now and what's coming next — channels down the side, time across the top. It's the program guide every satellite receiver and smart TV shows when you press "Guide," and it's how audiences navigate linear television.

Practical example

A viewer opens Pluto TV: a familiar grid appears — dozens of channels, each row showing the current program highlighted and the next few hours laid out. They scan, spot a documentary starting in 20 minutes on channel 14, and know exactly when to come back. The creator version: a 24/7 channel publishes its weekly grid — "Saturdays: 18:00 Interview Replays, 20:00 New Episode, 22:00 Music Sets" — and the audience starts planning around it, exactly like a TV listing in a newspaper once worked.

Key things to know (non-technical)

• An EPG is what upgrades a looping playlist into a programmed channel: content placed at intentional times for the audience expected then.
• "What's on now / up next" is its minimum form — even just that, shown on the watch page, changes how viewers engage.
• Schedules create appointments; appointments create habits; habits create loyal audiences — the EPG is the visible surface of that whole chain.
• In the FAST world, the EPG grid is the storefront: channels live or die by their placement and packaging in it.

In Tupic Live

A simple EPG for Tupic Live channels — each creator channel showing "now playing" and the upcoming lineup, plus a browsable guide across all channels — would make Tupic Live feel like an actual television service rather than a pile of streams, and it's the navigation layer a future multi-channel FAST offering would stand on.