Games for Events, Locations and Tourism

Create location-based or event games that draw visitors and enrich a place — here's how games boost tourism, festivals, and civic engagement.

Overview

Event, location, and tourism games connect play to a physical place or occasion. A game tied to a festival, a landmark, a city, or a tourist destination encourages people to explore, engage, and discover — turning a visit into an interactive experience.

The value is exploration and footfall. A location-based game guides visitors to places they might otherwise miss, brings energy to events and public spaces, and can strengthen people's connection to a community. For destinations and organizers, it's a way to draw crowds, enrich the visitor experience, and support local businesses.

Who It's For

Tourism boards, cities and municipalities, festival and event organizers, and attractions; local businesses and anyone seeking to draw visitors to a place or occasion.

How to Approach It

Tie the game to specific places or moments people can visit or attend, and use it to guide exploration and discovery. Keep it easy to start (a scannable code or simple link) and quick to play in a real-world setting. Connect the experience to local points of interest, businesses, or event activities.

Real-World Examples

• Pokémon Go (Niantic). The defining location-based game, with around 20 million daily active users at its peak; research found it measurably affected visits to nearby businesses, and a study of players in Cracow's Old Town found that 78% reported visiting a new location and 35% reported patronizing a new business through play. (Information Systems Research study, Cracow Old Town study)
• Singapore Tourism Board × Niantic ("SingapoRediscovers"). A tourism collaboration that placed around 300 new in-game points at hotels, attractions, and businesses to encourage locals to explore and rediscover the city. (Geospatial World)
• Knight Foundation civic experiments. Partnerships embedding location-based gameplay into community events — including an open-streets festival in Charlotte, North Carolina — found AR games to be a promising tool for strengthening civic engagement. (Knight Foundation)

Doing This in TupicGame

With TupicGame, you can build an event or location-themed game by describing the place, occasion, and experience you want, then choosing a style; the AI assembles it for preview and refinement. Location-aware and AR-style experiences are designed for the mobile app.

If an event, location, or tourism game is what you'd like to make, that's exactly the kind of thing TupicGame is here to help you create.