Intro Copy

What is it?

Intro copy is the written introduction of a guest, topic, or segment — the words that set something up before it begins. "My next guest spent ten years inside the industry before blowing the whistle on it. Please welcome..." It's the framing that tells the audience why they should care about what's coming, and gives the guest or topic the launch it deserves.

Practical example

The talk-show guest intro is the showcase: a well-written intro does real work — it establishes the guest's credibility ("the economist whose predictions about the last crash proved right"), creates anticipation ("and tonight she's making an even bolder call"), and hands the guest a warm runway to walk out onto. Compare the flat version: "Um, my guest today is Dr. Rahimi, she's an economist." Same guest, but the first intro makes the audience lean in and makes the guest feel valued; the second wastes the moment. Topic intros do the parallel job: framing why this matters now before diving in — the setup that makes the content land.

Key things to know (non-technical)

• Intro copy's job is framing and anticipation: it answers "why should I care about what's coming?" before it arrives — content introduced well lands harder than content that just appears.
• For guests it's also generosity: a strong intro is a gift that makes the guest feel valued and sets them up to perform — guests open up more when introduced well.
• It's typically semi-scripted: the key facts and the framing are written (get the credentials right, nail the hook), the delivery stays warm and natural.
• It pairs with the back-announce: intro copy frames before, back-announce closes after — the two bookends around any guest or segment.

In Tupic Live

Intro copy is a scripted beat in Tupic Live's rundown and prompter — the guest/segment introduction written into the episode brief, auto-populated with the guest's name and credentials (the same data feeding their lower-third), shown on the prompter at the segment's start; the platform ensuring every guest and topic gets a proper, framed launch instead of a flat "so, today we have...".