MRR — Monthly Recurring Revenue

Definition

The normalized recurring subscription revenue per month. Excludes one-time fees, services, and usage spikes that won't recur.

Formula

MRR = Σ monthly subscription value of all active customers

Worked Example

2,000 customers averaging $42/month:

MRR = $84,000

Interpretation & Pitfalls

MRR is the SaaS heartbeat: every retention, growth, and efficiency metric is built on it. Keep one-time revenue strictly out.

In TupicFinance

Recurring subscriptions and revenue events distinguish recurring from one-time, producing clean MRR per service.