Per-Destination Analytics

What is it?

Per-destination analytics is the platform-by-platform breakdown of a simulcast's performance: the same show went to YouTube, Twitch, and Facebook — so how did each one do? Viewers, watch time, chat activity, and growth, split per destination, side by side in one report.

Practical example

A creator's monthly report reads: YouTube — 60% of watch time, steady growth, quiet chat; Twitch — 25% of watch time but 70% of all chat messages and nearly all the gifting; Facebook — 15%, flat, mostly silent. That one table reshapes strategy: YouTube is the reach platform (optimize titles and VODs there), Twitch is the community and revenue platform (do the interactive segments and monetization pushes there), and Facebook might not be worth its slot. Without the split view, the creator only knows the total — and totals hide every decision that matters.

Key things to know (non-technical)

• Simulcasting creates the question this answers: one show, many rooms — which rooms are worth it?
• Different platforms reliably win different metrics (one brings views, another brings chat and money) — the split reveals each platform's role, not just its size.
• It's also the dataset for per-destination packaging: if Twitch chat is the lively one, that's where the interactive formats go.
• For an aggregator product, unified cross-platform reporting is itself a moat — no single platform will ever show a creator this comparison.

In Tupic Live

A unified analytics page that no individual platform can offer — every destination's numbers side by side, per show and per month — makes Tupic Live the place creators come to understand their multi-platform presence, not just operate it; the dashboard becomes a reason to stay even between broadcasts.