Pinned Product / Shoppable Overlay

What is it?

A pinned product (shoppable overlay) is a tappable product card displayed on the live stream that viewers can buy from directly — the product the host is currently discussing, "pinned" on screen with its name, price, and a buy button, so a viewer can purchase it the instant they're interested without leaving the broadcast. It's the on-screen bridge between watching and buying: the host says "this is the one I love," taps to pin it, and the product is right there, tappable, for as long as it's relevant.

Practical example

During a live shopping stream, the host picks up a product to demonstrate and pins it: a card slides onto the screen — "Hydrating Serum · $24 · Tap to buy" — and stays while they talk about it. A viewer convinced in the moment taps the card and buys then and there, riding the peak of their interest. When the host moves to the next product, they pin that one instead. The mechanism's power is timing: it captures the purchase impulse at its peak (while the host is actively selling the item) instead of losing it to the friction of "find it later." It's the comment-pinning concept turned commercial — the host elevates not a comment but a product, making it the focused, buyable center of attention.

Key things to know (non-technical)

• The pinned product's essence is a tappable, buyable product card on the live stream — capturing the purchase impulse at its peak (during demonstration) by removing the gap between interest and action.
• Timing is the whole value: pinning the product while the host sells it catches the impulse at maximum; making viewers "find it later" loses most conversions to friction and fading interest.
• It's the live cousin of comment pinning and the super (host elevates a focused element on screen) — same on-screen mechanic, deployed for commerce: the product becomes the pinned center of attention.
• It pairs inseparably with in-stream checkout: pinning creates the impulse, checkout must capture it instantly — a pinned product with a slow, off-platform buy flow wastes the impulse it created.

In Tupic Live

Shoppable product pins are a core live-commerce feature for Tupic Live, built on the platform's existing pinning/overlay system: the host taps to pin the product they're demonstrating (name, price, buy button), styled in the brand kit, surfaced over the live stream — capturing the purchase impulse at its peak. It reuses the comment-pinning mechanic the platform already has, adapted for commerce, and sets up the essential partner feature (in-stream checkout) that must instantly convert the impulse the pin creates.