Scheduled Event

What is it?

A scheduled event is a live stream announced in advance: the broadcast gets a public page with a date, time, title, and thumbnail before it happens, so the audience can find it, set reminders, and share it. It's the difference between a TV show with a time slot and someone randomly switching on a camera.

Practical example

On Sunday, a creator schedules Tuesday's 9 PM live on YouTube. Instantly there's a watch page with a countdown; followers tap "Notify me," the creator shares the link in their Instagram stories all week, and the platform itself starts recommending the upcoming event. By Tuesday, hundreds arrive at 9 PM — instead of trickling in over the first twenty minutes of an unannounced stream. The audience was built before the camera turned on.

Key things to know (non-technical)

• The core value is anticipation: reminders, shareable links, and algorithmic promotion all need the event to exist before it starts.
• For simulcasts, scheduling means creating the event on every destination at once — exactly what platform API integrations enable.
• Recurring schedules ("every Tuesday, 9 PM") build appointment-viewing habits — the oldest trick in television, and it still works.
• The scheduled page becomes the VOD page afterward: one link to promote forever.

In Tupic Live

One scheduling screen in Tupic Live that creates the event across all connected destinations — with a shareable link and recurring-show support — turns each creator's broadcast from a surprise into an appointment, which is where real audiences come from.