CCV (Concurrent Viewers)
CCV (Concurrent Viewers) What is it? CCV is how many people are watching at this exact moment — the live headcount. It's the number every…
Chat Aggregation
Chat Aggregation What is it? Chat aggregation is merging the live chats from every simulcast destination into one combined feed . When a…
AAC / Opus — Audio Codecs
AAC / Opus — Audio Codecs What is it? These are the two main ways live audio gets compressed: AAC : the universal standard for streaming…
ABR (Adaptive Bitrate)
ABR (Adaptive Bitrate) What is it? ABR is the viewer side companion of transcoding: the player on the viewer's device automatically…
HLS / DASH
HLS / DASH What is it? HLS (and its cousin DASH) is how live video is delivered to viewers . Instead of one continuous river of video, the…
Branded Content / Advertorial
Branded Content / Advertorial What is it? Branded content is content created for (and usually funded by) a brand that provides genuine…
Branded Scene / Overlay (Sponsor-Integrated Graphics)
Branded Scene / Overlay (Sponsor Integrated Graphics) What is it? A branded scene or overlay is a show's graphics package carrying a…
Ad Pod
Ad Pod What is it? An ad pod is a cluster of multiple ads played back to back in a single break — the sequence of spots that fills a…
Billboard (Broadcast Sponsorship Announcement)
Billboard (Broadcast Sponsorship Announcement) What is it? In broadcast advertising, a billboard is the short sponsor acknowledgment at…
Creator-Led TV / Personal Networks
Creator Led TV / Personal Networks What is it? Creator led TV is the model where an individual creator builds what amounts to a television…
CTA Copy
CTA Copy What is it? CTA copy is the specific wording of the ask — the exact phrasing used to request an action (subscribe, follow, click,…
Banter
Banter What is it? Banter is the light, informal back and forth between co hosts — the playful, unscripted chatter that isn't "the…
Headline
Headline What is it? A headline is the title that sells the content in a glance : the few words that compete for attention against…
Format / Show Bible
Format / Show Bible What is it? A show bible is the complete rulebook of a recurring program : the document that defines everything that…
As-Live
As Live What is it? As live is content produced and presented to feel live without claiming to be : recorded segments performed with live…
DVE (Digital Video Effect)
DVE (Digital Video Effect) What is it? DVE is the broadcast term for digitally resizing and repositioning live video within the frame :…